The design of a Corporate image is the basic element that distinguishes a company's presence and its identification in the marketplace: the brand/logo must summarize the idea, the image and the essence.
The definition of the Corporate image includes the design and the development of the basic paper elements (headed paper, envelope and business card), of the internal and external forms, of the institutional communication (corporate monograph, balance sheet, annual report).
For the realization of a new corporate identity it is necessary a coordinated management of the content to be published according to the Corporate targets.
This implies a continuous interaction of the managerial and creative process, to guarantee the best flow of the operations.